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Here's a bit of my story so far. It's taken some unexpected turns, a lot of creativity, and a deep love of storytelling.
ABOUT ME
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Hey, I'm Ameira!
01
HOW IT STARTED
I graduated during the pandemic with a degree in Drama and Creative Writing. I followed the writing, expecting a career in storytelling to take me in a certain direction.
Instead, I found myself in the fast-paced start-up world and, to my surprise, in marketing.
02
BRAND FOCUS
What began as a writing-focussed path quickly evolved into content strategy, brand building and marketing.
I became fascinated with the way people think, feel, and engage with brands.
03
INDUSTRIES
I’ve since worked across a range of industries for companies at various stages of their journey, from employee wellbeing tech start-ups, to the world’s leading theatre production company, to the travel and tourism sector. Each role has deepened my understanding of how different audiences think, feel, and engage with brands.
04
I realised I missed the kind of creativity that feels instinctive.
Over time, I've realised that my best work happens in the intersection between creativity and strategy, where ideas are both imaginative and impactful.
05
WHERE I AM NOW
I'm now building my freelancing career, helping businesses with brand strategy, content creation, websites, CRM and digital marketing support.
In short, I'm here to help brands communicate without losing their personality along the way.
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